Truth in Naming, Volume 0: Does It Really Need a Name?
Truth in Naming, Volume 1: So You Decided to Name It
Truth in Naming, Volume 2: Name Vs. Name
Truth in Naming, Volume 3: Don't Change a Thing (About Your Name) (Unless You Have To)
Truth in Naming, Volume 4: How to Use Your Brand Name
Truth in Naming, Volume 5: How Brand Names Work in China
Truth in Naming, Volume 6: All the Good Names Are Taken
Truth in Naming, Volume 7: 50 Ways to Name It
