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      <image:caption>A tool from Elucd designed for solving for the concerns that actually matter to a community. A name that promises to help civic leaders get smarter about the people they serve, block by block.</image:caption>
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      <image:caption>A coffee brand devoted to ethical sustainability, along with high-quality coffee that speaks for itself. A minimalist’s name that says just enough; the mirror image of "yes."</image:caption>
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      <image:caption>A beloved baby-products brand, Fridababy needed to rethink its brand architecture and naming as its offerings matured. A name that creates the freedom to both stand alone and to grow into standing for the whole family.</image:caption>
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      <image:caption>An institution established to make peace the norm and war the rare exception. A name paying homage to John Quincy Adams, who said, "We go not abroad in search of monsters to destroy.”</image:caption>
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      <image:caption>A platform for discovering curated medical aesthetic and beauty treatments. A friendly name, playing off of the idea of a beauty regimen, Regi matches the aesthetically minded with the right treatments for them.</image:caption>
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      <image:caption>An annual coming-together of Meetup's top event organizers. A name that doubles down on the real reason Meetup exists: to bring people together.</image:caption>
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      <image:caption>A digital reassurance platform for seniors with dementia. A gentle name that speaks to the heart of the value proposition, which is the importance of love and connection between seniors and those who love them.</image:caption>
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      <image:title>Truth in Naming - Make it stand out</image:title>
      <image:caption>Truth in Naming, Volume 6: All the Good Names Are Taken</image:caption>
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      <image:caption>Truth in Naming, Volume 2: Name Vs. Name</image:caption>
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      <image:caption>Truth in Naming, Volume 7: 50 Ways to Name It</image:caption>
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      <image:title>Truth in Naming</image:title>
      <image:caption>Truth in Naming, Volume 3: Don't Change a Thing (About Your Name) (Unless You Have To)</image:caption>
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      <image:title>Truth in Naming</image:title>
      <image:caption>Truth in Naming, Volume 4: How to Use Your Brand Name</image:caption>
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      <image:caption>Truth in Naming, Volume 5: How Brand Names Work in China</image:caption>
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    <lastmod>2023-01-20</lastmod>
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      <image:title>Truth in Trademarks - Make it stand out</image:title>
      <image:caption>Truth in Trademarks, Volume 2: Top Ten Trademark Myths</image:caption>
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      <image:caption>Truth in Trademarks, Volume 1: WTF is a TM?</image:caption>
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