With more than 20 years of combined branding experience and a passion for turning ideas into real stuff that matters, we founded Doublebit Narrative to work with brave brands—ones with guts and grit.

Headquartered along the Gowanus canal in Brooklyn, we invite our clients into our workspace to craft the way their brands look, speak, and behave—through the power of language.

OUR TEAM

Caitlin Barrett Partner and Chief of Blacksmithing

Caitlin Barrett
Partner and Chief of Blacksmithing

Paula Pou Partner and Resident Tool Sharpener    

Paula Pou
Partner and Resident Tool Sharpener  
 

OUR NAME

Doublebit is a reference to a double-bit axe. We picked it for a few reasons. First, it's a balanced tool that does double duty: one side is sharpened to split; the other to chop. We thought it was a good metaphor for how we tackle problems (with the right tool and the right edge).

It's also a tool that's pretty real to us: Our passion project, Project Woodchips, puts city dwellers (like you, like us) in touch with traditional woodsman skills, like chopping, splitting, and throwing. And we love seeing our friends, colleagues, and clients in the woods.